Hackathon Gaïa – Strategizing and ethical challenges

It’s not always easy to diversify your teaching strategies. par manque de temps, de connaissance de son public ou par manque d’expérience d’alternatives aux classes traditionnelles. Le pôle Learning & Teaching Development est là pour faciliter la prise en main de nouvelles activités pédagogiques.

Let’s take the example of the hackathon Gaïa Strategizing and ethical challenges, which takes place twice a year, the last edition of which took place on November 25 and 26, 2024 around the problem presented by Caroline Croixmarie, Corporate Communication Executive of the company Olga.

Cette expérience immersive coconçu et animée par Valérie Claude-Gaudillat, Sandrine Stervinou, Sonia Geay, Cathy Masson, professeurs à Audencia, ainsi que les Learning & Teaching Designers, Erika Logeais and Firas Abdelmalek, a réuni 180 étudiants de première année de master Gaïa pour deux jours de réflexion stratégique, de collaboration et de créativité.

USEFUL LINKS

toolkit hackathon

Objectives of the hackathon

The launch of the Hackathon took place at the Nantes Edit Amphitheatre of Atlantic Campus with a presentation of the following objectives:

Implementing/Advancing Your Strategy Skills
Make strategic proposals related to Gaia (create and share value for a more responsible world)
discover a new field.
Working collaboratively on a real and current case

Problematic

Then, the students were challenged with a crucial question:

How can Olga strengthen its competitive advantage in a context of major changes in the European plant-based market?

To guide students in their reflections, each facilitator asked them to prepare deliverables.

First deliverable

Objectives: Analyse changes in the external environment and its potential impact on Olga

In a context of market changes, what should be the strategic consequences for producers of vegetal alternatives in 2030?
Describe the strategy of Olga; what is the nature of its competitive advantage and its sustainability (durability/CSR) in the context of market changes?

Second deliverable

Objective: Draw-up recommendations to Olga to reinforce its competitive advantage in a Gaïa environment

What are your Business Strategy recommendations (e.g. Business Model, Value Chain, Resources/Competencies) to OLGA aligned with its growth objectives and industry trends?
Do you have other recommendations to OLGA in terms of Corporate Strategy ? (e.g. Specialisation/Diversification ? Internal development /Alliances/Acquisitions, Domestic market/internationalisation ?)

Class vote:

In the early afternoon of day 2, participants took time to finalize their materials and prepare their pitches.

An exhibition gallery was created to allow all students and facilitator to explore the work and to put stickers on it to show their appreciation/ encouragement of the idea.

©Charles Raymond-Duhamel

Then, each room voted for the best presentation that will be carried by its group during the final vote at the Nantes Edit. Each student had a quota of 100 points to allocate on the projects in their class.