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- Marketing Department Away Day 2023
To avoid January blues the Audencia Marketing Department colleagues, led by Ronnie Das, have spent a fabulous away day discussing best practices in 21st century Higher Education. This event was supported by the Learning and Quality Development departemnt of Tamim Elbasha. A very important and productive event that initiated many innovative and challenging thought process including the our department’s role within the wider school and society.
Rethinking teaching and learning objectives: Integrating Ethics and Sustainability into contemporary management teaching practice
Thanks to José Maillet, we as business and management professors, learnt about planetary bounderies 🌎 and the importance of developing true responsible future business leaders. Then Adeline Ochs made us understand why is it the high time to rethink learning objectives, integrating environment and sustainability as a key agenda. ♻️
All the actors worked side by side during workshops to bring out the possbilities and unleash the necessary means to act each at his/her level. Take a look on the materials used during theses workshops.
To find out more on the initiative and solutions please feel free to read and share: https://theshiftproject.org/article/rapport-final-climat-sup-business/
USEFUL LINKS
Hermit crabs approach and simulation based learning
Professors inspired by the workshops started thinking about integrating some notions such as Céline Del Bucchia who discussed how hermit crabs 🦀 inspired course innovation at Audencia and Cindy Lombart, course and, Florence Charton-Vachet highlited how technology and simulation based learning can help students conceptualise complex retail concepts. Their innovative pedagogical approach was an eye opener to the students analysing their own consumer behaviour. 🛒🥽🕹📹
We asked them to define and introduce the role of the virtual store, a tool co-built with the Ecole Centrale of Nantes for research:
In Situ Lab’s real and virtual shops is a tool co-constructed with the Ecole Centrale de Nantes, intended for research:
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- The virtual store is a tool to compare consumer perceptions and behaviours, in real and virtual stores
- The virtual store is a new purchasing channel complementing existing channels (store, drive, ..) in an omnichannel logic
- An innovative educational tool, complementary to conventional learning, with a stronger memory anchoring, caused by immersion
- Course in responsible consumer behaviour
- Courses in distribution & merchandising
- For students: a fun co-creation experience
- For teacher-researchers: a means of collecting data, necessary for publication
- A decision-making tool for companies, in a partnership approach
- New product, pack, layout, POS etc.
- Identification of levers for changing purchasing behaviours
To find out more, read the article about the In Situ Lab’s real and virtual shops.
Student engagement and satisfaction in 21st century classroom
Vincent Balusseau shared the importance of practice based learning and the importance of equipping our students with essential employability skills.
Practice based learning. Building bridges between industry and academia
Michaela Merk shared her expertise in dealing with Luxury brand CEOs and how she is using her knowledge from both worlds to bridge the gap between industry and academia.
ERASMUS Mobility Funding
Celine STEYER presented the ERASMUS Mobility Funding and possibilites for professors.
Innovation in pedagogy
Various discussions between Firas Abdelmalek, one of the instructional designers/pedagogical engineers of the Learning and Teaching team of the LQD department, and professors such as:
- Wassili Lasarov was wondering how to design a hackathon to develop student engagement. “But, more importantly, and strategically relevant, the most important learning for me was that guys like you (instructional designers) exist and that your department provides a variety of solutions that help to elevate professors‘ teaching. And that we can discuss individually how to improve the courses, which is important because there are few one-size-fits-all solutions, but many solutions must be tailored to the course specifics. That is at least my expectation based on our discussions during the day”.
- Florence Dumazert was wondering how to ensure the transition between a marketing course that the students had taken in Spain and the international marketing course that she was about to launch in Nantes. She didn’t want a quiz that validates acquired knowledge (unsuitable for launching a course and getting to know new international students), nor a top-down course. After many exchanges and many questions (to herself), she had hypotheses which finally led to an intermediate way, about Student-centred Active Learning methods to boost their motivation using icebreakers and group work, after an exchange with Firas.
- Presentation of the toolbox developed by the Learning and Teaching team of the LQD, including the L&T website, the quarterly L&T Newsletters, the monthly L&T REX, the types of activities with increased interactivity, the Easy Recording Studio, the Active Learning Zones,…
Thanks to all participants, Caroline Lancelot Miltgen, Koen De Bock, Raffaele Filieri, Fidan Kurtaliqi, Michaël Roux, Bhupesh Manoharan,… we aim to make our contribution count towards Audencia ranking with a clear strategic plan.
